Fabrica
Fabrica
Fabrica is a fast-growing direct-to-consumer fashion brand focused on sustainable, made-to-order clothing. The client wanted to launch an AI-powered experience that allowed users to co-create their outfits
Client
Fabrica
Industry
Fashion Tech
Year
2024
Services Provided
UX Research & Strategy, AI Experience Design, Visual & Interaction Design
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Balancing Personalization with Simplicity
Users wanted flexibility in design, but not complexity.
//01
Fit Confidence
Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.
//02
Visualizing Infinite Combinations
With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.
//03
Tone of AI
The assistant had to feel stylish, warm, and human — not robotic or generic.
//04
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Balancing Personalization with Simplicity
Users wanted flexibility in design, but not complexity.
//01
Fit Confidence
Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.
//02
Visualizing Infinite Combinations
With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.
//03
Tone of AI
The assistant had to feel stylish, warm, and human — not robotic or generic.
//04
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Balancing Personalization with Simplicity
Users wanted flexibility in design, but not complexity.
//01
Fit Confidence
Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.
//02
Visualizing Infinite Combinations
With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.
//03
Tone of AI
The assistant had to feel stylish, warm, and human — not robotic or generic.
//04
Design Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Live Product Configurator
An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.
//03
Design Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Live Product Configurator
An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.
//03
Design Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Live Product Configurator
An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.
//03
Final Outcome
//04
Rolled out to 12 new countries with localized fabric/season adjustments powered by AI
38
%
increase in conversion on customizable products
52
%
increase in conversion on customizable products
90
%
Satisfaction in post-purchase surveys on fit and style match
4
X
increase in user retention
"Your team helped us merge the worlds of fashion and data in a way that feels beautifully human. For our customers, this is no longer just a product — it’s a co-creation."
— Elena Vasquez, Head of Product, Fabrica
Final Outcome
//04
Rolled out to 12 new countries with localized fabric/season adjustments powered by AI
38
%
increase in conversion on customizable products
52
%
increase in conversion on customizable products
90
%
Satisfaction in post-purchase surveys on fit and style match
4
X
increase in user retention
"Your team helped us merge the worlds of fashion and data in a way that feels beautifully human. For our customers, this is no longer just a product — it’s a co-creation."
— Elena Vasquez, Head of Product, Fabrica
Final Outcome
//04
Rolled out to 12 new countries with localized fabric/season adjustments powered by AI
38
%
increase in conversion on customizable products
52
%
increase in conversion on customizable products
90
%
Satisfaction in post-purchase surveys on fit and style match
4
X
increase in user retention
"Your team helped us merge the worlds of fashion and data in a way that feels beautifully human. For our customers, this is no longer just a product — it’s a co-creation."
— Elena Vasquez, Head of Product, Fabrica
