EchoMind
EchoMind
X Sports approached us with a bold new initiative: to embed mental resilience tools directly into the gameplay experience.
Client
X Sports
Industry
Gaming / Esport
Year
2024
Services Provided
AI UX Strategy, Cognitive UI Design, Mental State Detection Framework
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Invisible Yet Impactful
Players shouldn’t feel like the game is diagnosing them.
//01
Personalization Without Intrusion
Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.
//02
Cross-Game Compatibility
Each EA Sports title has a distinct player mindset and pacing.
//03
Actionable Without Judgment
Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.
//04
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Invisible Yet Impactful
Players shouldn’t feel like the game is diagnosing them.
//01
Personalization Without Intrusion
Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.
//02
Cross-Game Compatibility
Each EA Sports title has a distinct player mindset and pacing.
//03
Actionable Without Judgment
Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.
//04
Key Challenges®
//04
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Invisible Yet Impactful
Players shouldn’t feel like the game is diagnosing them.
//01
Personalization Without Intrusion
Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.
//02
Cross-Game Compatibility
Each EA Sports title has a distinct player mindset and pacing.
//03
Actionable Without Judgment
Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.
//04
Design Approach®
//004
We applied a multi-layered design strategy combining neuroadaptive UI, AI modeling, and wellness-oriented game design.
Cognitive Signal Mapping
Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.
//01
In-Game Micro Nudges
Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.
//02
Mental Mode Dashboard
Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points
//03
Design Approach®
//004
We applied a multi-layered design strategy combining neuroadaptive UI, AI modeling, and wellness-oriented game design.
Cognitive Signal Mapping
Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.
//01
In-Game Micro Nudges
Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.
//02
Mental Mode Dashboard
Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points
//03
Design Approach®
//004
We applied a multi-layered design strategy combining neuroadaptive UI, AI modeling, and wellness-oriented game design.
Cognitive Signal Mapping
Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.
//01
In-Game Micro Nudges
Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.
//02
Mental Mode Dashboard
Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points
//03
Final Outcome
//04
Ecomind is now in advanced beta and slated for rollout in EA’s Player Performance+ suite. The system showed strong early results.
38
%
reduction in rage quit behavior among test players
22
%
reduction in rage quit behavior among test players
4
+
min increase in average session duration
86
%
High trust scores among players
“Ecomind started as an experiment in player wellness. Thanks to the team’s vision and execution, it’s now becoming a core layer of how we think about performance. Their ability to humanize AI, especially in a high-stakes, fast-paced gaming environment, blew us away.”
— Marcus Yu, Director of Player Experience, X Sports
Final Outcome
//04
Ecomind is now in advanced beta and slated for rollout in EA’s Player Performance+ suite. The system showed strong early results.
38
%
reduction in rage quit behavior among test players
22
%
reduction in rage quit behavior among test players
4
+
min increase in average session duration
86
%
High trust scores among players
“Ecomind started as an experiment in player wellness. Thanks to the team’s vision and execution, it’s now becoming a core layer of how we think about performance. Their ability to humanize AI, especially in a high-stakes, fast-paced gaming environment, blew us away.”
— Marcus Yu, Director of Player Experience, X Sports
Final Outcome
//04
Ecomind is now in advanced beta and slated for rollout in EA’s Player Performance+ suite. The system showed strong early results.
38
%
reduction in rage quit behavior among test players
22
%
reduction in rage quit behavior among test players
4
+
min increase in average session duration
86
%
High trust scores among players
“Ecomind started as an experiment in player wellness. Thanks to the team’s vision and execution, it’s now becoming a core layer of how we think about performance. Their ability to humanize AI, especially in a high-stakes, fast-paced gaming environment, blew us away.”
— Marcus Yu, Director of Player Experience, X Sports
